Boosting Sales With Better Sizing

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Headshot of Michelle Chung, the founder of We The Future of Fashion

Hi, I'm Michelle!

I am an e-commerce sizing specialist who helps brands optimize their sizing information to increase buyers’ confidence and reduce the rate of abandoned carts/returns.

We all know how difficult finding the right size and fit can be, especially when we’re buying clothes online that we can’t try on. Every time a customer abandons their cart because they aren’t sure what size to get, it is a lost sale.

Sizing information is often overlooked and varies across brands, leaving customers uncertain about their size choices. This uncertainty frequently leads to cart abandonments, as customers hesitate to purchase without confidence in the fit.

Why is sizing important?

↓ Abandoned Carts

Customers are more likely to complete a purchase when they have confidence in the sizing information provided.

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The decision to buy lies in the details. 

Making sure that your customers have enough information to follow through with their purchase is especially crucial for clothing and fashion companies, which, according to OptiMonk, face an average cart abandonment rate of 73%.

A well-informed customer is a satisfied customer.

By offering accurate sizing charts and guidelines, you can improve the overall shopping experience, leading to higher conversion rates. 

↓ Returns

Incorrect sizing is one of the leading causes of product returns in the fashion industry.

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According to Navar, “size and fit” remain the #1 reason for all returns, accounting for 45% of returns in 2022, up from 42% in 2021 and 38% in 2020—an indication that retailers are still missing the mark.

Reducing return rates can save your business significant costs associated with logistics and restocking, ultimately improving your bottom line.

Consulting Services

Improve your sizing information to reduce your abandoned carts and returns

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Speaking Services

Educate your team, colleagues, or students on what fashion inclusivity entails

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