At We The Future of Fashion, we know how hard it can be to find the right size when shopping online. Even though our journey stemmed from researching fashion inclusivity, the majority of brands coming to us needed help with communicating their sizing to their consumers. Over time, we naturally fell into specializing in size-related e-commerce and brand experience as more and more clients confided in us their struggle with sizing issues. This widespread problem inspired us to focus on helping clothing brands improve their sizing information so that customers feel confident in their purchases. Our goal is to help clothing brands increase sales and reduce returns; ultimately helping more consumers find clothing that fits them well so they can feel comfortable and confident.

Our Mission

At We The Future of Fashion, our mission is to redefine how fashion brands manage their size-related e-commerce and brand experience. Through our specialized, in-depth assessments and action plan creation, we help brands increase their conversion rates and reduce product returns. We work hard to customize your solutions to match your company’s distinct objectives to create an enjoyable online shopping experience for your customers.

What We Do

We offer a range of consulting services to ensure accurate sizing and a smooth online shopping experience. Whether you’re a fashion brand refining your sizing charts, a retailer aiming to reduce returns, or an industry professional seeking specialized training, we’re here to help.

Our Services

Size-Related E-Commerce and Brand Experience Assessments: We take a close look at your current sizing information and customer experience. We find out what’s working and what needs improvement. Our insights and recommendations will help you create a better shopping experience.

Size-Related E-Commerce and Brand Experience Action Plan Creation: After the initial assessment, we work with you to develop a customized action plan. This plan focuses on improving sizing information and customer engagement to increase sales and reduce returns.

The Importance of Comprehensive Sizing Information

In online shopping, having detailed sizing information is crucial. It's the closest customers get to trying on clothes. Accurate and comprehensive sizing information, along with intuitive, easy-to-use tools, help customers make confident choices and follow through with their purchases. Providing precise sizing information not only improves the shopping experience but also builds trust and loyalty with your customers. By including even just one of the six key focus areas of sizing information, you can increase conversions and satisfaction while also reducing return rates. Set your brand apart by providing an enjoyable online shopping experience!

Promoting Inclusivity

While our main focus is now on optimizing sizing and e-commerce experiences, we continue to promote and educate about inclusivity in the fashion industry through seminars, panels, and lectures. We believe in creating a culture where everyone feels they belong. Inclusivity means more than offering a wide range of sizes or adaptive garments; it’s about creating a welcoming community and a smooth customer journey.

About Our Founder

Michelle Chung started researching fashion inclusivity in 2021 and has decoded it into five main sectors: disability, size, gender, race, and culture. In June 2022, she founded We The Future of Fashion, a fashion inclusivity consulting firm. In October 2023, she released All About Adaptive: A Comprehensive Guide to Understanding Adaptive Clothing, the first-ever comprehensive, encyclopedic resource on adaptive fashion. The book categorizes the adaptive fashion available on the market today into four main accommodation types: sensory, access, mobility, and fit. All About Adaptive includes visuals provided by 11 adaptive clothing brands, including but not limited to MagnaReady, IZ Adaptive, Slick Chicks, and BILLY Footwear. The book also goes over adjacent topics such as the curb-cut effect, gross versus fine motor skills, and overstimulation in the context of wearing clothes.

Michelle has hosted events and seminars on fashion inclusivity and adaptive fashion in Los Angeles and New York to educate industry professionals and students. In addition, she has guest lectured at the Fashion Institute of Technology FD302: Designing for Innovation, educating students on the contents of All About Adaptive. She has also spoken about fashion inclusivity and sustainability on panels at universities, such as the Fashion Institute of Design and Merchandising. Michelle was featured in WGSN’s report in May 2024, naming her as an influence in the space of inclusive fashion for disabled individuals, or those looking for easy dressing and access.

Beyond her work in adaptive fashion, Michelle specializes in e-commerce and brand experience, particularly in optimizing sizing information to enhance customer satisfaction and reduce return rates. She consults fashion brands on creating accurate and inclusive sizing charts, improving product listing pages, and implementing best practices for size-related customer feedback. Her expertise helps brands boost their online conversion rates and build trust with their customers by providing reliable and accessible sizing information.